(EMAILWIRE.COM, November 16, 2018 ) Chocolate brand Toblerone faced widespread UK consumer criticism and ridicule when it downsized and redesigned its signature product in 2017 as a cost-control measure. This negativity persisted, leading to a relaunch in July 2018 of the original look but with an increased weight and price.
Downsizing products while retaining previous price points in the face of factors such as rising ingredients/input prices is a widespread trend, but one that continues to draw consumer ire, especially in the case of high-profile brands in categories such as confectionery, where consumer attachment can be high and resistant to change.
Get Sample Copy of this Report@ http://www.orbisresearch.com/contacts/request-sample/2376389
Scope:
– Toblerones redesign was misjudged in terms of giving fuel to consumer reactions to both getting less for their money and a product aesthetic that drew attention to the diminished volume and encouraged derision.
– Product design, especially when iconic in status , can be a “sacred cow” for consumers. Making changes to that in pursuit of cost-saving or consumer price stability may be the wrong course of action, when consumers may be more favorable to pricing increase and design continuity, especially if they perceive a product as premium.
Key Players:
Mondelez International
Reasons to buy:
– Increase chances of success by learning from brands/products that have performed well.
– Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
– Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
– Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Make an Inquiry before Buying@ http://www.orbisresearch.com/contacts/enquiry-before-buying/2376389
Key Points from TOC:
Introduction
What?
Why?
Take-Outs
Appendix
About Us:
Orbis Research (orbisresearch.com) is a single point aid for all your market research requirements. We have vast database of reports from the leading publishers and authors across the globe. We specialize in delivering customized reports as per the requirements of our clients. We have complete information about our publishers and hence are sure about the accuracy of the industries and verticals of their specialization. This helps our clients to map their needs and we produce the perfect required market research study for our clients.
Hector Costello
+1 (214) 884-6817
sales@orbisresearch.com
Source: EmailWire.Com 
