Media Planning

Market Press Newswire™ helps clients achieve their press release distribution goals through media planning. We cease publicizing opportunities to write and distribute press releases to an organization’s target audience over a period time based on established budget. We do this to achieve client’s predetermined measurable outcomes or goals.

Media planning process involves the following:

1) Deciding where target audiences and how to reach them.
2) Determining which news distribution plan to reach the audience.
3) Writing of the press releases that speak or are tailored to the specific audience.
4) Determining the frequency of writing and distributing of the press releases.
5) Proving clipping reports to help measure the outcome of each press release distributed.

To start with media planning, please contact us.