(EMAILWIRE.COM, February 12, 2019 ) Programmatic marketing/advertising can be confusing, especially for an outsider or someone new to the channel. However, it is growing significantly and considered to be the future of online advertising. Therefore, it is important to have an understanding, even if brief, of Programmatic Buying, Selling and Advertising.
In this report, Publisher studies the present scenario (with the base year being 2017) and the growth prospects of global Programmatic Ads market for 2018-2023.
This report presents a comprehensive overview,
market shares and growth opportunities of Programmatic Ads market by product type, application, key companies and key regions.
The report also presents the market competition landscape and a corresponding detailed analysis of the major players in the market. The key players covered in this report: FACEBOOK BUSINESS, ADWORDS, WORDSTREAM, SIZMEK, MARIN SOFTWARE, DATAXU, Yahoo Gemini, MediaMath, Adobe Media Optimizer, Quantcast Advertise, Choozle, Acquisio, The Trade Desk, Flashtalking
In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key players and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.
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To calculate the market size, Publisher considers value generated from the sales of the following segments:
Segmentation by product type:
Programmatic RTB
Programmatic Direct
Segmentation by application:
Marketing and Advertising
Health, Wellness and Fitness
Construction
Others
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Research objectives
To study and analyze the global Programmatic Ads market size by key regions/countries, product type and application, history data from 2013 to 2017, and forecast to 2023.
To understand the structure of Programmatic Ads market by identifying its various subsegments.
Focuses on the key global Programmatic Ads players, to define, describe and analyze the value, market share, market competition landscape, SWOT analysis and development plans in next few years.
To analyze the Programmatic Ads with respect to individual growth trends, future prospects, and their contribution to the total market.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
To project the size of Programmatic Ads submarkets, with respect to key regions (along with their respective key countries).
To analyze competitive developments such as expansions, agreements, new product launches and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.
Table of Contents
2018-2023 Global Programmatic Ads Market Report (Status and Outlook)
1 Scope of the Report
2 Executive Summary
3 Global Programmatic Ads by Players
4 Programmatic Ads by Regions
5 Americas
6 APAC
7 Europe
8 Middle East & Africa
9 Market Drivers, Challenges and Trends
10 Global Programmatic Ads Market Forecast
11 Key Players Analysis
11.1 FACEBOOK BUSINESS
11.1.1 Company Details
11.1.2 Programmatic Ads Product Offered
11.1.3 FACEBOOK BUSINESS Programmatic Ads Revenue, Gross Margin and Market Share (2016-2018)
11.1.4 Main Business Overview
11.1.5 FACEBOOK BUSINESS News
11.2 ADWORDS
11.2.1 Company Details
11.2.2 Programmatic Ads Product Offered
11.2.3 ADWORDS Programmatic Ads Revenue, Gross Margin and Market Share (2016-2018)
11.2.4 Main Business Overview
11.2.5 ADWORDS News
11.3 WORDSTREAM
11.3.1 Company Details
11.3.2 Programmatic Ads Product Offered
11.3.3 WORDSTREAM Programmatic Ads Revenue, Gross Margin and Market Share (2016-2018)
11.3.4 Main Business Overview
11.3.5 WORDSTREAM News
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