(I-BusinessNews.Com, November 12, 2019 ) Market Outlook:-
Microflutes are durable, lightweight corrugated boards with minimum thickness, made from a fluted corrugated sheet and one or two inner and outer sheets.
The micro-flute packaging material can be cut or folded into any shape or size as per the design requirements. The demand for micro-flute packaging materials is anticipated to increase supported by the growth of e-commerce packaging and food & beverage segments, with companies focused on expanding production capacities to meet the growing demand.
For instance, in December 2017, DS Smith Plc opened a new PackRight Centre in Germany, to develop innovative and creative display and packaging concepts and increase sales.
Market Dynamics:-
The higher penetration of internet shopping in consumer behavior has led to the development of innovative solutions for the packaging industry, improving the quality of microflute packaging materials.
The extensive application of microflute boards have resulted in a reduction of shipping costs as the material is lightweight, thus cost saving is the key motivator of growth for the market.
The rise in demand for recyclable and eco-friendly packaging materials would also propel market growth, especially in the packaging of delicate products. The evolution of digital printing on micro-flute boards has also positively impacted the retail packaging industry, further driving market growth.
The strict environmental regulations against the contamination of landfills might act as barriers to market growth. For instance, the implementation of federal regulations such as the Packaging (Essential Requirements) Regulations 2015 by the European Parliament and Council Directive and new regulations for food packaging by the Food Safety and Standards Authority of India (FSSAI) have resulted in companies having to adopt stringent production measures to reduce emission of hazardous chemicals, thereby increasing production costs and increasing product prices.
Market Segmentation:-
The micro-flute market is segmented by application into bag-in-box, multipack, primary packaging, shelf ready, and others. The bag-in-box is the leading segment owing to the advantages offered, such as cost-effectiveness, volume efficiency in storage facilities, and lightweight properties.
The bag-in-box section is expected to witness healthy growth rate owing to its demand for food & beverage packaging, household product packaging, and storing of industrial liquids.
By end-user, the market is segmented into food & beverages, consumer electronics, healthcare, personal & household care, and others. Food & drinks are the leading segment by market share, followed by consumer electronics and own & household care parts. The rise in demand of microflute packaging materials in processed food and fresh produce packaging is expected to drive the segment growth, with increasing consumer awareness about enhanced printability and folding capabilities further making micro flutes the material of choice.
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Geographical Trends:-
Geographically, the market is generally divided into North America, Europe, South America, Asia-Pacific and the rest of the world.
Europe is the leading region by market share owing to the high demand for micro-flute packaging materials and high recycling rate of packaging paper. The increase in federal support to supply micro-flute packaging material to reduce the accumulation of waste product in landfills would further propel market growth.
Asia-Pacific is expected to be the fastest growing region during the forecast period, with China and India being the main contributors to the growth. The rise in consumption of microflute in the processed food industry, consumer electronics, and personal care industry would drive the market growth in the region.
Competitive Landscape:-
The micro-flute market is fragmented, with the presence of global and local suppliers catering to the demands of the growing market at competitive pricing.
The continued investment in innovative product development has also increased the market competitiveness. The major players include Mayr-Melnhof Packaging International GmbH, Van Genechten Packaging N.V., Smurfit Kappa Group plc, and DS Smith Plc.
The companies are more focused on the expansion of business through mergers & acquisitions to strengthen their market position. For instance, in 2015, Van Genechten Packaging N.V. acquired the packaging plant from Stora Enso (SE), located in Komarom, Hungary, to widen geographical footprint in Central Europe and offer innovative production capabilities.
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