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The active measurement segment is projected to account for a larger share of the personalized nutrition market
Based on product type, active measurement is projected to hold a larger share in the personalized nutrition market. Active measurements considered in this study include apps, testing kits, and programs for personalized nutrition. Many players, such as Persona Nutrition (US), in the personalized nutrition market, offer nutritional supplements incorporated into individualized plans for customers. As consumers have become increasingly inclined toward personalized approaches, genomic testing kits for personalized nutrition are used widely to assist consumers with DNA-based diets.
The standard supplements segment is anticipated to gain a larger share of the personalized nutrition market
Based on application, standard supplements are forecasted to account for a larger share of the personalized nutrition market. Standard supplements support in maintaining overall health and are not used to treat or prevent any targeted disease or disorder. Moreover, the price of these supplements is generally lowered compared to disease-based supplements, as they are readily available across the globe.
The direct-to-consumer segment is anticipated to dominate the personalized nutrition market during the review period
By end use, the direct-to-consumer segment is projected to hold a major share of the personalized nutrition market. Consumers have become increasingly aware of what they consume, whether its food, drinks, or supplements. The growing trend of adopting keto, paleo, vegan, and plant-based diets has led to increased use of personalized nutrition services such as apps and programs by households.
The tablets segment is forecasted to account for the largest share of the personalized nutrition market
Based on form, the tablets segment is projected to account for the largest share of the personalized nutrition market during the review period. The tablets form is widely consumed and boasts easy availability, affordability, a wide range of dosage patterns, easy packaging, storage, and cost-effectiveness. Tablets also have a high shelf-life and thus find a higher preference than other formats of dietary supplements.
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North America is projected to account for a major share of the personalized nutrition market during the forecast period
North America is projected to dominate the global personalized nutrition market during the forecast period. This is attributed to various emerging players present in the region that are focusing on developing solutions for personalized nutrition. Personalized nutrition companies present in the region contribute to the growth of the overall market. Some of the major players headquartered in the region are Herbalife Nutrition Ltd. (US), Amway (US), Wellness Coaches USA, LLC. (US), Care/of (US), Viome Life Sciences, Inc. (US), Persona Nutrition (US), Balchem Corporation (US), and Zipongo, Inc. (US).
Major Players
Key players in the global personalized nutrition market include Amway (US), BASF (Germany), DSM (Netherlands), Herbalife Nutrition Ltd (US), DNAfit (UK), Care/of (US), Nutrigenomix (US), Zipongo (US), Viome (US), Habit (US), and Atlas Biomed Group Limited (UK)
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