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The key and emerging market players in the Digital Education market include Coursera (US), edX (US), Pluralsight (US), Udemy (US), Udacity (US), Edureka (India), Alison (Ireland), LinkedIn Learning (US), Jigsaw Academy (India), iversity (Germany), Miriadax (Spain), Intellipaat (India), Edmodo (UK), NovoEd (US), XuetangX (China), Linkstreet Learning (India), Khan Academy (US), Kadenze (US), Federica Web Learning (Italy). My Mooc (France), Treehouse (US), Skillshare (US), CreativeLive (US), CXL (US), GO1 (Australia), BYJUS (India), DataCamp (US), Platzi (US), and Thinkful (US). These players have adopted various strategies to grow in the Digital Education market.
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Coursera is a Massive Open Online Course (MOOC) provider that offers digital education solutions for businesses, universities, governments, and individuals. The company offers Certificates, MasterTrack Certificates, and Degrees to individual students and offers custom solutions for organizations. The company delivers courses to millions of users through recorded video lectures, auto-graded and peer-reviewed assignments, and community discussion forums. In September 2020, Coursera partnered with Facebook to launch a new Social Media Marketing Professional Certificate. This would help learners without a college degree or any prior experience to become ready for social media marketing jobs within a few months.
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edX is a non-profit online learning platform and digital education provider focused on transforming online and classroom learning through distinct methodologies, game-like educational experiences, and cutting-edge research on open-source platforms. The platform offers a wide variety of courses in science, technology, humanities, and other domains. edX offers programs, such as microbachelors programs, bachelors degrees, micromasters programs, masters degrees, and professional certificates. In September 2021, edX partnered with LinkedIn Learning. The integration of LinkedIn Learning Hub would enable customers of edX for Business to discover the right content in one place, easily access skills insights across content sources, and customize the learner experience with curated learning paths.
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